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William Hill bets on virtual reality racing

1 October 2015
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Anyone who has actually been to a racecourse will understand the when the horses pound towards the goal.
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But this promotion code thrill of the ride is something that lots of clients who bet in stores or online do not experience.

Bookmaker William Hill is eager to recreate it with virtual truth technology.

The UK's Gambling Commission stated that it would be keeping an eye on developments such as virtual reality to ensure that they did not encourage extreme gambling.

Using virtual reality headsets, integrated with GPS racetrack data, it is providing customers the opportunity to view the race from the jockey's point of view.

"Currently you put a bet and very little happens between that and the result," stated Crispin Nieboer, William Hill's director of innovation.

"We wish to bring customers closer to the sporting action, to experience the adventure of the trip."

To evaluate the possibilities, the group at William Hill laboratories built a 3D mock-up of Kempton Park racecourse and gathered live information, by means of GPS trackers fitted on horses, during a training race at the course.

Combining the yohaig code information developed a virtual race users can view by means of either Google Cardboard or an Oculus Rift.

The technology is not yet readily available to the general public but was on show at an open day at the firm's innovation lab in Shoreditch.
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Users first select the horse they desire to race on. Accompanied by live commentary, wearers can turn and take a look at other horses along with triggering an information display about the horse's heart rate, stride and race position.

William Hill prepares to add more courses and live races next year.

"Currently there are some gaps in the information so the horses unexpectedly speed up in a live race, however we want to have a proof-of-concept system ready by Christmas," stated Mr Nieboer.

The plan is to release the service as part of the William Hill app.

"Users can pick the choice to watch the race as a standard video or they can be the jockey," Mr Nieboer said.

It could likewise be readily available in some wagering stores, stated Mr Nieboer, while Google Cardboard headsets were most likely to be provided complimentary at racecourses.

It is approximated that in the yohaig code UK about 350,000 individuals have a gambling dependency, with over ₤ 7bn spent yearly.

The proliferation of online betting has been blamed for making it easier to bet and some feel services such as virtual reality might include to the problem.

The marketplace is managed by the yohaig code UK Gambling Commission, which said that it "screens innovation in the betting market in order to make sure operators continue to comply with the conditions of their licences".

"Operators are required to guarantee that they use betting in an accountable way, which will consist of offering tools to enable clients to manage their betting activity along with having policies and treatments in place to identify potentially troublesome behaviour and communicate with clients who display that behaviour," a spokesperson included.

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